Facebook Sponsored Story Split Test Result

I recently ran a split test on Facebook sponsored stories and I wanted to share the results with you. Before I do that let me explain what that means. Using Facebook sponsored stories you can show a little advert that looks like this to friends of fans, and in that advert it will show their name [...]

How To Screw Your Business With Facebook Deals

How to use Facebook deals.. and how not to use them! First thing this morning I woke up, had a cup of tea, flicked Facebook open on the iPad and saw this.. A friend of mine had claimed a half price deal to go to Exmoor Zoo for the rest of the year! Whoop whoop, [...]